Generation XD

Generation XD
The youngest generation that has never known life without the Internet. [Generation X + D(igital)]

“The Walt Disney Company EMEA has identified a new generation of digitally-aware children as part of a pan-European study of ‘tweens,’” Branwell Johnson reported for Marketing Week:

The group has been labelled Generation XD, the digitally aware children of Generation X, and comprises children who have never known a world without the internet and born between 1995 and 2001.
Some trends highlighted by the Disney study include the fact that while completely at ease with technology, XDs use it to enhance rather than replace face to face social interaction and that face to face contact is still the most preferable way to meet up with friends (30 percent) over and above texting (15 percent), online chat (14 percent) and mobile (8 percent).


Dictionary of unconsidered lexicographical trifles. 2014.

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